{"id":2236,"date":"2026-05-13T22:29:27","date_gmt":"2026-05-13T22:29:27","guid":{"rendered":"https:\/\/ma.loveorange.design\/?page_id=2236"},"modified":"2026-05-26T15:39:37","modified_gmt":"2026-05-26T15:39:37","slug":"team","status":"publish","type":"page","link":"https:\/\/ma.loveorange.design\/?page_id=2236","title":{"rendered":"Team"},"content":{"rendered":"

At Mark Allen & Co.,<\/span><\/h1>\n

We Build Confident Brands.<\/span><\/h1>\n
\n

Founded by former editor-in-chief Mark Pasetsky, we bring editorial instinct and cultural understanding into the world of strategic communications, helping CEOs build the confidence to navigate growth, weather storms, and secure lasting influence.<\/span><\/p>\n

From day one, we dive in. We\u2019re in the trenches, part of your team, getting you ready for what\u2019s next.<\/span><\/p>\n

For more than 16 years, we\u2019ve partnered with ambitious companies across technology, media, entertainment, advertising, real estate, wellness, and culture.<\/span><\/p>\n<\/div>\n

\n

We deliver C-Suite counsel, high-impact media relations, award-winning submissions, main stage speaking opportunities, strategic partnerships, crisis management, and digital strategies designed to help brands surface credibly across AI-driven search and discovery platforms.<\/span><\/p>\n

When a CEO walks into a boardroom with certainty, investors lean in. When an executive owns a stage, audiences are moved. When a leader faces a crisis head-on, teams remain calm.<\/span><\/p>\n<\/div>\n

Confident brands win.<\/h1>\n

Our Approach.<\/h1>\n
\n

Our identity reflects what happens when a brand begins to move with confidence, creating a virtuous circle of visibility, opportunity, and influence. Journalists call, new doors open, and larger conversations begin to form around the brand. It no longer chases visibility. It attracts it.\n<\/p>\n

That kind of momentum is not manufactured overnight. It is built through clear strategy, strong storytelling, meaningful relationships, and consistent visibility over time. The more authority a brand earns, the more opportunities begin to surround it, from media attention and speaking invitations to partnerships, investor interest, and industry recognition.<\/p>\n<\/div>\n

\n

At Mark Allen & Co., we help companies and leadership teams navigate those moments with preparation and clarity. Whether it\u2019s a keynote stage, a major announcement, an investor meeting, a crisis situation, or a defining media interview, our role is to make sure clients walk into the room confident, supported, and ready for what comes next.\n<\/p>\n

Over time, that momentum compounds. Visibility strengthens credibility. Credibility builds trust. And trust creates the kind of long-term influence that allows brands to shape conversations instead of reacting to them.<\/p>\n<\/div>\n

\"\"<\/p>\n

Meet Mark.<\/h1>\n
\n

Mark Pasetsky<\/strong> is the founder and CEO of Mark Allen & Co., where he works with brands transforming their industries across technology, media, entertainment, advertising, real estate, health and wellness, and culture.<\/p>\n

Pasetsky brings decades of experience counseling executives at global brands, creative companies, media organizations, AI leaders, and startups. Through Mark Allen & Co., he has helped leadership teams build thought leadership, navigate high-profile crises, orchestrate rebrands, secure industry recognition, and strengthen their visibility across business and cultural conversations.<\/p>\n

His experience includes work with companies and organizations including AARP, Acceleration Community of Companies, ADWEEK, M+C Saatchi North America, Exiger, MTV, and W Hotels.<\/p>\n

Before founding Mark Allen & Co., Mark spent nearly a decade in celebrity and entertainment media, leading two national magazines. He served as managing editor of OK! Magazine, was a founding team member and editor-in-chief of Life & Style Weekly, and held senior leadership roles including general manager of Life & Style, Vice President at Bauer Publishing, and Vice President of Communications for MTV Networks\u2019 online division.<\/p>\n

Mark regularly shares his perspective on media, marketing, AI, communications, and culture in outlets including Ad Age, Adweek, Campaign, Fast Company, Forbes, PRWeek, PR News, Reuters, The Los Angeles Times, The New York Times, and USA Today.<\/p>\n<\/div>\n

Meet the Team.<\/h1>\n
\n

Our team of strategists, editors, and journalists help brands build the visibility, authority, and industry relationships that create long-term momentum.<\/p>\n<\/div>\n

\"\"<\/p>\n

Jason Fink<\/h1>\n

Executive Vice President,
Editorial and Media Relations<\/h1>\n
\n

Jason oversees the rhythm and execution behind the agency\u2019s client work. He manages the firm\u2019s team of strategists and writers, ensuring media relations, thought leadership, and content development remain sharp and consistent across accounts, while also serving as a senior advisor across B2B, technology, and communications clients.<\/span><\/p>\n<\/div>\n

R. Kurt Osenlund<\/h1>\n

Vice President, Client Relations<\/p>\n<\/h1>\n
\n

Kurt helps brands connect to culture. He leads client strategy and day-to-day account operations across entertainment, media, advocacy, and culture-focused accounts while providing creative and cultural counsel across the firm\u2019s broader client roster. He also oversees Mark Allen & Co.\u2019s Los Angeles office and leads PrideNOW, the firm\u2019s specialized communications offering focused on helping brands build meaningful connections with LGBTQ+ audiences. Before joining Mark Allen & Co., Kurt spent more than 15 years as an award-winning journalist and editor, including serving as editor of Out Magazine.<\/p>\n<\/div>\n

Frances Alb\u00e1n<\/h1>\n

Vice President<\/p>\n<\/h1>\n
\n

Frances brings calm and clarity to high-stakes moments. She leads executive visibility initiatives and strategic communications programs for CEOs, founders, and leadership teams, specializing in thought leadership, crisis counsel, and reputation management during periods of growth and transformation. She brings more than 25 years of experience advising companies through periods of growth, expansion, and increased public visibility.<\/p>\n<\/div>\n

Michelle Castillo<\/h1>\n

VP of Speaking and Events<\/p>\n<\/h1>\n
\n

Michelle helps leaders find the stages that move industries. She develops speaking strategies, conference positioning, award submissions, and thought leadership content designed to raise executive visibility and strengthen industry authority. She brings significant business journalism experience with bylines in Adweek, CNBC, Time, the LA Times.<\/p>\n<\/div>\n

Julie Farin<\/h1>\n

Media Relations Director<\/h1>\n
Julie knows how to make stories land. She leads media strategy and press outreach across consumer, business, and trade media, helping clients earn meaningful coverage and build lasting relationships with journalists. She previously led PR at PEOPLE Magazine for 13 years and held senior roles at TV Guide and Inside Edition.<\/div>\n

Melanie Shaw<\/h1>\n

Account Supervisor<\/h1>\n
\n

Melanie helps turn ideas into momentum, drawing from her PR and marketing experience at Est\u00e9e Lauder Companies. She supports day-to-day client communications across media relations, speaking opportunities, thought leadership, and awards initiatives..<\/p>\n<\/div>\n

Isha Kamani<\/h1>\n

Account Supervisor<\/h1>\n
\n

Isha helps clients build visibility. She manages day-to-day account activity across speaking opportunities, executive visibility initiatives, awards strategy, and media coordination. She previously worked at a tech PR firm.<\/p>\n<\/div>\n

Frequently Asked Questions<\/h1>\n
    \n
  • \n

    What makes Mark Allen & Co. different from a traditional PR agency?<\/h3>\n
    \n

    Mark Allen & Co. was founded by former journalists and editors from outlets including ADWEEK, Ad Age, CNBC, Campaign, OUT, and PEOPLE who understand how media works and how stories move through industries and culture. Our work combines strategic communications, executive counsel, thought leadership, and visibility strategy.<\/span><\/p>\n<\/div>\n<\/li>\n

  • \n

    What industries do you specialize in?<\/h3>\n
    \n

    We work across technology, AI, advertising, media, entertainment, experiential marketing, health and wellness, real estate, and culture-driven companies.<\/span><\/p>\n<\/div>\n<\/li>\n

  • \n

    What kinds of media outlets do you work with?<\/h3>\n
    \n

    We regularly secure coverage, interviews, and thought leadership placements across business, consumer, and trade publications including Ad Age, Adweek, Campaign, Fast Company, Forbes, Reuters, The New York Times, Variety, CNBC, and many others.<\/span><\/p>\n<\/div>\n<\/li>\n

  • \n

    How do you prepare executives for high-stakes interviews and appearances?<\/h3>\n
    \n

    We work directly with executives ahead of media interviews, keynote speeches, investor meetings, panel discussions, podcasts, and public appearances. Preparation includes message development, talking points, mock interviews, presentation feedback, anticipated questions, and coaching on how to communicate clearly under pressure. The goal is to help leaders walk into important moments ready to represent their company with confidence.<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n


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    At Mark Allen & Co., We Build Confident Brands. Founded by former editor-in-chief Mark Pasetsky, we bring editorial instinct and cultural understanding into the world of strategic communications, helping CEOs build the confidence to navigate growth, weather storms, and secure lasting influence. From day one, we dive in. We\u2019re in the trenches, part of your […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2236","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/pages\/2236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2236"}],"version-history":[{"count":35,"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/pages\/2236\/revisions"}],"predecessor-version":[{"id":2726,"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/pages\/2236\/revisions\/2726"}],"wp:attachment":[{"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}