{"id":2232,"date":"2026-05-13T22:28:52","date_gmt":"2026-05-13T22:28:52","guid":{"rendered":"https:\/\/ma.loveorange.design\/?page_id=2232"},"modified":"2026-05-25T16:08:55","modified_gmt":"2026-05-25T16:08:55","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/ma.loveorange.design\/?page_id=2232","title":{"rendered":"Case Studies"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">Work That<br \/><\/span><\/h1>\n<h1><span style=\"font-weight: 400;\">Builds Confidence.<br \/><\/span><\/h1>\n<ul>\n<li>\n        <a href=\"#creative-agencies\">Creative Agencies<\/a>\n    <\/li>\n<li>\n        <a href=\"#media-agencies\">Media Agencies<\/a>\n    <\/li>\n<li>\n        <a href=\"#experiential-agencies\">Experiential Agencies<\/a>\n    <\/li>\n<li>\n        <a href=\"\">Tech<\/a>\n    <\/li>\n<li>\n        <a href=\"\">AI<\/a>\n    <\/li>\n<li>\n        <a href=\"\">AdTech<\/a>\n    <\/li>\n<li>\n        <a href=\"\">Entertainment<\/a>\n    <\/li>\n<\/ul>\n<h1>Creative Agencies<\/h1>\n<hr>\n<div>\n<p>Mark Allen &#038; Co. helped independent creative agency Erich &#038; Kallman sharpen its market position and stand out in an increasingly crowded agency landscape. We elevated the agency\u2019s creative work across key moments like the Oscars and two consecutive Super Bowls, led the promotion for its agency expansion and new office, and amplified its executive leadership through strategic media coverage. Our services also helped the agency secure greater industry recognition, including wins from Ad Age Small Agency of the Year, Campaign 40 Under 40, the ADWEEK Creative 100, and The Drum Marketing Americas. For the President and Co-Founder, we secured a mainstage speaking panel at Little Black Book Beach at Cannes Lions.<\/p>\n<\/div>\n<h1>Media Agencies<\/h1>\n<hr>\n<div>\n<p>As independent media agency Noble People entered a new stage of growth, Mark Allen &#038; Co. helped amplify the agency\u2019s momentum through award-winning positioning, executive visibility, and sustained industry coverage, shifting what is often seen as a third-party agency into a major industry player across the marketing, tech and business press. Our efforts contributed contributing to a Gold win at Ad Age\u2019s Small Agency of the Year Awards and placements across Ad Age, Campaign, Digiday, Little Black Book, and Financial Times. For Noble People\u2019s executives, we\u2019ve landed speaking opportunities at Cannes Lions, POSSIBLE, and Advertising Week New York.<\/p>\n<\/div>\n<h1>Experiential Agencies<\/h1>\n<hr>\n<div>\n<p><span style=\"font-weight: 400;\">Mark Allen &amp; Co. worked in partnership with experiential agency MKG to turn standout cultural activations into long-term industry momentum, generating visibility for work including Spotify x Taylor Swift, Sol de Janeiro\u2019s Casa Cheirosa, HBO Max\u2019s <\/span><i><span style=\"font-weight: 400;\">The White Lotus<\/span><\/i><span style=\"font-weight: 400;\"> experience, and B\u00c9IS Pit Stop. We also supported one of the agency\u2019s strongest years for industry recognition and executive visibility, including honors from the ADWEEK Creative 100, Event Marketer Ex Awards, BizBash Event Experience Awards, and ADWEEK Experiential Awards. For MKG\u2019s President and CCO, we\u2019ve booked speaking spots at Advertising Week NY, Cannes Lions, and the Event Marketer Experiential Marketing Summit. <\/span><\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"header_transparent\":true,\"header_transparent_noplaceholder\":true,\"height\":\"pixels\",\"height_viewport\":700,\"image\":\"wp-content\/uploads\/2026\/05\/MAC-Work-Banner-3-scaled.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_focal_point\":\"top-center\",\"overlap\":false,\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"text_color\":\"light\",\"vertical_align\":\"bottom\"},\"children\":[{\"type\":\"headline\",\"props\":{\"animation\":\"parallax\",\"blend\":false,\"content\":\"<span style=\\\"font-weight: 400;\\\">Work That<br \/><\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"remove\",\"parallax_x\":\"0 0%,200 100%\",\"position_top\":\"90\",\"position_z_index\":\"1\",\"title_element\":\"h1\",\"title_style\":\"heading-xlarge\"}},{\"type\":\"headline\",\"props\":{\"animation\":\"parallax\",\"blend\":false,\"content\":\"<span style=\\\"font-weight: 400;\\\">Builds Confidence.<br \/><\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"remove\",\"margin_top\":\"remove\",\"parallax_x\":\"0 0%,300 100%\",\"position_top\":\"90\",\"position_z_index\":\"1\",\"title_element\":\"h1\",\"title_style\":\"heading-xlarge\"}},{\"type\":\"subnav\",\"props\":{\"blend\":false,\"margin_top\":\"large\",\"position\":\"absolute\",\"position_top\":\"180\",\"show_image\":true,\"subnav_style\":\"divider\",\"subnav_wrap\":true},\"children\":[{\"type\":\"subnav_item\",\"props\":{\"active\":false,\"content\":\"Creative Agencies\",\"link\":\"#creative-agencies\"}},{\"type\":\"subnav_item\",\"props\":{\"active\":false,\"content\":\"Media Agencies\",\"link\":\"#media-agencies\"}},{\"type\":\"subnav_item\",\"props\":{\"active\":false,\"content\":\"Experiential Agencies\",\"link\":\"#experiential-agencies\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Tech\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"AI\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"AdTech\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Entertainment\"}}]}]}],\"props\":{\"css\":\".el-row > * { margin-top: -30vh; }\",\"height\":\"pixels\",\"height_viewport\":800,\"height_viewport_offset\":false,\"margin_bottom\":\"remove\",\"margin_top\":\"remove\",\"row_gap\":\"collapse\",\"width\":\"xlarge\"}}],\"name\":\"Inside Page Banner\"},{\"type\":\"section\",\"props\":{\"id\":\"creative-agencies\",\"image\":\"wp-content\/uploads\/2026\/05\/MAC-Work-Banner-3-1-scaled.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"animation\":\"parallax\",\"attributes\":\"style=\\\"color: #353737;\\\"\",\"blend\":false,\"content\":\"Creative Agencies\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"parallax_opacity\":\"0 25%,1 50%\",\"parallax_x\":\"100 0%,0 50%\",\"title_element\":\"h1\",\"title_style\":\"heading-small\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"attributes\":\"\n\n<hr style=\\\"border: 1px solid #353737;\\\">\",\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"attributes\":\"style=\\\"color: #353737;\\\"\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Mark Allen & Co. helped independent creative agency Erich & Kallman sharpen its market position and stand out in an increasingly crowded agency landscape. We elevated the agency\u2019s creative work across key moments like the Oscars and two consecutive Super Bowls, led the promotion for its agency expansion and new office, and amplified its executive leadership through strategic media coverage. Our services also helped the agency secure greater industry recognition, including wins from Ad Age Small Agency of the Year, Campaign 40 Under 40, the ADWEEK Creative 100, and The Drum Marketing Americas. For the President and Co-Founder, we secured a mainstage speaking panel at Little Black Book Beach at Cannes Lions.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"id\":\"media-agencies\",\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"video\":\"wp-content\/uploads\/2026\/05\/lensflare.mp4\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"animation\":\"parallax\",\"content\":\"Media Agencies\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"parallax_opacity\":\"0 25%,1 50%\",\"parallax_x\":\"-100 0%,0 50%\",\"text_align\":\"right\",\"title_element\":\"h1\",\"title_style\":\"heading-small\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>As independent media agency Noble People entered a new stage of growth, Mark Allen & Co. helped amplify the agency\u2019s momentum through award-winning positioning, executive visibility, and sustained industry coverage, shifting what is often seen as a third-party agency into a major industry player across the marketing, tech and business press. Our efforts contributed contributing to a Gold win at Ad Age\u2019s Small Agency of the Year Awards and placements across Ad Age, Campaign, Digiday, Little Black Book, and Financial Times. For Noble People\u2019s executives, we\u2019ve landed speaking opportunities at Cannes Lions, POSSIBLE, and Advertising Week New York.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}}]}]},{\"type\":\"section\",\"props\":{\"id\":\"experiential-agencies\",\"image\":\"wp-content\/uploads\/2026\/05\/MAC-Work-Banner-2-scaled.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"animation\":\"parallax\",\"blend\":false,\"content\":\"Experiential Agencies\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"parallax_opacity\":\"0 25%,1 50%\",\"parallax_x\":\"100 0%,0 50%\",\"title_element\":\"h1\",\"title_style\":\"heading-small\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Mark Allen &amp; Co. worked in partnership with experiential agency MKG to turn standout cultural activations into long-term industry momentum, generating visibility for work including Spotify x Taylor Swift, Sol de Janeiro\u2019s Casa Cheirosa, HBO Max\u2019s <\/span><i><span style=\\\"font-weight: 400;\\\">The White Lotus<\/span><\/i><span style=\\\"font-weight: 400;\\\"> experience, and B\u00c9IS Pit Stop. We also supported one of the agency\u2019s strongest years for industry recognition and executive visibility, including honors from the ADWEEK Creative 100, Event Marketer Ex Awards, BizBash Event Experience Awards, and ADWEEK Experiential Awards. For MKG\u2019s President and CCO, we\u2019ve booked speaking spots at Advertising Week NY, Cannes Lions, and the Event Marketer Experiential Marketing Summit. <\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]}],\"version\":\"5.0.31\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Work That Builds Confidence. Creative Agencies Media Agencies Experiential Agencies Tech AI AdTech Entertainment Creative Agencies Mark Allen &#038; Co. helped independent creative agency Erich &#038; Kallman sharpen its market position and stand out in an increasingly crowded agency landscape. We elevated the agency\u2019s creative work across key moments like the Oscars and two consecutive [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2232","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/pages\/2232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2232"}],"version-history":[{"count":110,"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/pages\/2232\/revisions"}],"predecessor-version":[{"id":2682,"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=\/wp\/v2\/pages\/2232\/revisions\/2682"}],"wp:attachment":[{"href":"https:\/\/ma.loveorange.design\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}